Client  Personal Exploration
Tiny Shiny Bakery

Tiny Shiny is not only about glittery accessories. It’s about confidence. It’s about being true to who you are. It’s about not being afraid to shine brighter, to laugh harder, and to be happy. It’s about showing kindness, but also standing up for yourself. This project shows the effort behind naming and developing an entire brand identity and strategy behind Tiny Shiny. There is a lot of competition in the cutesy craft community, so I had to develop a differentiator that was more than just better quality products. That differentiator was a purpose–to help anyone be more confident in who they are and to inspire sweetness to those around them. This purpose drives every Tiny Shiny product, image and interaction with customers, and is presented throughout the brand identity.

 

Materials | Brand and Identity

Services | Brand and Identity development, Brand strategy

  • A photo of a Tiny Shiny Bakery donut charm in a cube-shaped package. The product is shown in front of a pink, glittery background.
  • Reads
  • A design featuring Tiny Shiny Bakery's primary and secondary logos. The primary logo is
  • A close-up photo of two donut charms with chocolate icing and vanilla sprinkles.
  • Image of Tiny Shiny Bakery's Instagram profile, featuring many colorful, sparkly photos of tiny donut charms.
  • A photo of a Tiny Shiny Bakery donut charm in a cube-shaped package. The product is shown in front of a pink, glittery background.
  • Reads
  • A design featuring Tiny Shiny Bakery's primary and secondary logos. The primary logo is
  • A close-up photo of two donut charms with chocolate icing and vanilla sprinkles.
  • Image of Tiny Shiny Bakery's Instagram profile, featuring many colorful, sparkly photos of tiny donut charms.

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Alyssa Richards is a freelance designer based in Houston. She’s got a wide skill set, but thrives in brand strategy and identity development, interface design and crafting great experiences.

Ready to work together? Get in touch.

If you need to see a résumé, download it here.