Tiny Shiny is not only about glittery accessories. It’s about confidence. It’s about being true to who you are. It’s about not being afraid to shine brighter, to laugh harder, and to be happy. It’s about showing kindness, but also standing up for yourself. This project shows the effort behind naming and developing an entire brand identity and strategy behind Tiny Shiny. There is a lot of competition in the cutesy craft community, so I had to develop a differentiator that was more than just better quality products. That differentiator was a purpose–to help anyone be more confident in who they are and to inspire sweetness to those around them. This purpose drives every Tiny Shiny product, image and interaction with customers, and is presented throughout the brand identity.