Client  Personal Exploration
Life Advice From Plant Foods

This project became a simple and light-hearted way to introduce new, whole foods to others, while encouraging their own personal exploration of plant-based diets. Adding bits of ‘life advice’ to each character was meant to reinforce the personification while presenting the food as a wise, nutritious source of sustenance. It also was a fun way to dive deeper into the persona exploration, by connecting what each food would say based on its actions and expressions.

 

Materials | Digital illustrations

Services | Illustration

  • A strawberry with sunglasses and a cool haircut, who says

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Alyssa Richards is a freelance designer based in Houston. She’s got a wide skill set, but thrives in brand strategy and identity development, interface design and crafting great experiences.

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If you need to see a résumé, download it here.