Client  Softway Solutions
3 Types of Content Marketers

3 Types of Content Marketers is a set of illustrations designed for a social media based blog post about the three types of content marketers: the perfectionist, who makes custom content for every platform, the conservative, who only utilizes one platform, and the rebel, who doesn’t follow the ‘rules’ of social media marketing. The post was intended to help readers understand how efficiently they are marketing with social platforms. Depending on which ‘type’ of marketer they are, the post was meant to help them adjust their social media marketing methods to achieve better results.


Materials | Digital illustrations

Services | Illustration, Social media marketing

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Alyssa Richards is a freelance designer based in Houston. She’s got a wide skill set, but thrives in brand strategy and identity development, interface design and crafting great experiences.

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If you need to see a résumé, download it here.